Find Your Path Forwardwith thePathfinder Workshop

You’ve got the vision. The team. The drive. What’s missing is a clear trajectory and forward momentum. That’s where PathFinder comes in. PathFinder is a half-day, immersive workshop built to align your brand, energize your team, and give you the strategic direction you need to move forward with purpose. Ready to find what's next for your brand?

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Why Pathfinder Workshop?

It’s Time to
Adjust Your Course

Discovery sessions should be strategic, but most are little more than question and answer sessions. PathFinder is different. It’s diagnostic and directional. Our team spends the day as your navigator—listening, probing, translating. We give you the space, time, and guidance to work on the business, not just in it, helping you find the clarity to chart your next move.

A leadership team gathered around a table covered in notes and laptops

A woman working through notes at her desk

How the Pathfinder Program Works

Live, Immersive, & Actionable

PathFinder isn’t a pre-packaged seminar. It’s a hands-on, live collaboration tailored to your challenges. We use guided exercises, strategic prompts, and brutally honest facilitation to uncover the real story of your brand and the gaps holding it back. Here's what you'll get:

The PinkTag boutique storefront interior

“To make the creative connection between the target and the product, understanding of both is essential for marketing success. The pathfinder workshop is the foundational research used to create the matrix where science meets art. It provokes thoughtful discussion and an internal alignment resulting in a marketing roadmap that determines direction with guardrails for focus.”

DeAnne ElmoreFarm to Retail Liaison, Kentucky Proud

“While we certainly have an identity as the University of Louisville, our ed leadership team struggled to set ourselves apart in a very competitive environment. The team at Red Tag expertly guided us through the reveal of what makes our program unique…it’s our people and our desire for excellence. For us, the team at Red Tag changed the trajectory of our efforts to establish our program as “the program of choice” for school leadership. Like us, it’s their people that make a difference.”

Debbie PowersEducation Leadership, UofL

Flightpath

Your Strategic Next Step

After PathFinder comes your FlightPath: a custom-built strategic roadmap. It’s how we plan to move from clarity to action, without getting lost in the void. Your FlightPath may include: