Commonwealth Capital Management
Guiding a Financial Services Brand Toward a Brighter Future
[Scroll ↓]Commonwealth Capital Management is more than a financial advisor, they're a partner, and they needed a brand that reflected that as they looked toward the future. RedTag started with a Pathfinder Workshop to uncover what actually sets CCM apart, landing on a core insight: they're not just managing money, they're guiding people toward confidence and clarity. That led to a guiding metaphor, the North Star, and a new tagline, "Plan Wisely. Live Freely."
The visual identity followed suit, a modern logo built from a segmented "C" with a North Star at its center, backed by full brand guidelines and collateral built for consistency as CCM grows. The result is a brand that finally looks and sounds like the people behind it.
