A Kelley Construction worker in a hard hat and high-visibility vest stands at a surveying instrument on a waterfront job site

Kelley Construction

Building a More User-Friendly Digital Presence

Kelley Construction had a strong reputation, but as they prepared to expand into new markets, their website wasn't keeping up. RedTag kicked things off with a collaborative discovery process, running Q&A sessions with the Kelley team to understand their pain points, then refined layouts, navigation, and visual hierarchy iteratively until the site was easy to use for both their internal team and their client base.

The result is a modern, scalable website that reflects Kelley's capabilities and is far easier to maintain internally. It's a platform built for clarity today and room to grow tomorrow, backed by an ADDY Award for the work.

ADDY winner
Client
Kelley Construction
Program
Shift
Year
2023
Type of Work
Website
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The redesigned Kelley Construction homepage in a browser window, headlined “The New Culture of Construction,” over a photo of a worker beside a crane
Five market panels from the website, each with a line icon over a photo: Commercial, Healthcare, Food Service, Industrial and Energy Infrastructure
The website's full-screen navigation menu listing Projects, Capabilities, Markets, About, People, Safety and office locations
The Capabilities page with an accordion of construction services beside photos of completed buildings
Three Markets page layouts side by side, showing the Commercial and Food Service tabs with project photos
The Our People page with a grid of team headshots, next to a section on Kelley's new culture of construction
The Safety page with a crane hero image and a “Safety is Our Priority” section framed by photos of workers
The About page headlined “Our New Culture of Construction,” with company stats: founded 1978, 84% client repeat business, 0.68 EMR rating and 49 licensed states
The Projects listing page filtered by market, next to the QSR Tech Campus project detail page
A collage of website sections including the homepage hero, a national reach map, market listings, a call to action and the site footer

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