The Castle & Key Distillery grounds at golden hour: a brick smokestack and stone castle buildings beside a manicured garden walk

Castle & Key Distillery

A brand refresh that traveled all the way to nationals.

Castle & Key came to RedTag needing a brand refresh, one that matched where the distillery was actually headed. Our design team built a new look and feel around a more premium, more updated identity, capturing the same craft and legacy the brand was built on but presenting it with sharper polish. The refreshed direction rolled out across the brand in 2025.

The work didn't stay local for long. It earned a Gold ADDY at the regional level for Branding Direction, then went on to compete at nationals, where it took home a Silver ADDY. Two rounds of judges, one clear signal: the new Castle & Key felt exactly as premium as it was meant to.

ADDY winner
Client
Castle & Key Distillery
Program
Shift
Year
2025 - Ongoing
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Castle & Key website homepage headed “Our Story in Every Bottle”, showing bourbon, wheated bourbon and Roots of Ruin gin bottles over an aerial view of the distillery
Castle & Key brand core values
Castle & Key brand voice pillars
Grid of twelve Castle & Key social posts featuring bottles, the castle entrance, the grounds and the “Our Story in Every Bottle” line
Castle & Key bourbon bottle framed by blue art deco ornament, beside a photo of a visitor walking through the distillery's arched blue doors
Collage of Castle & Key brand collateral: cocktail recipe cards, gin and bourbon bottle illustrations, event invitations and merchandise
Five Castle & Key Instagram stories, including “Hospitality is Our First Ingredient” and “Behind Every Great Cocktail”
Castle & Key events website pages, “Crafted for Moments” with a garden wedding and “Step Into Castle & Key” with an aerial view of the grounds
Collage of Castle & Key website pages covering weddings, cocktail recipes, gift shop items and the distillery's story

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