PGA of America logo over a blue-toned photo of a smiling golfer celebrating with his arms raised

PGA of America

Driving Record Success with the PGA

Since 2016, RedTag has been the PGA's go-to digital advertising partner, running the show for the PGA Championship, KitchenAid Senior PGA, KPMG Women's PGA, and the Ryder Cup. We bring the targeting, the attribution, the creative, everything a major golf tournament needs to sell tickets and fill hospitality suites, all without stepping outside the PGA's brand lines.

In 2025, a Pathfinder workshop and conversations with people on the ground in Philly pushed us into territory we hadn't touched before. Instead of playing it safe like past years, we leaned into the city's sports obsession, even tying the Eagles' Super Bowl win into the ad copy. The results backed up the risk: 40x ROAS and a 60% conversion rate. Nine years in, it's less a client relationship and more a strategic alliance that just got a lot more creative.

Client
PGA of America
Program
Grow
Industry
Events
Year
2016 - Ongoing

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2027 PGA Championship - TV - 30s

2027 PGA Championship - TV - 15s

2027 PGA Championship ad: Scottie Scheffler holding the Wanamaker Trophy under "The Next Chapter Begins Now, May 2027" with a Register for Tickets button
Grid of 2027 PGA Championship Frisco social ads in blue and white, alternating "The Next Chapter Begins Now" and "This Close to History" over golfers and the Wanamaker Trophy
2027 PGA Championship ad: a golfer raising both arms in celebration under "Witness History at PGA Frisco" with a Register for Tickets button
Grid of "Witness History at PGA Frisco" social ads, each showing a different golfer celebrating in front of a crowd
2027 PGA Championship ad: a golfer finishing his swing over an outline of Texas beside the Wanamaker Trophy, "The PGA Championship Comes Home to Texas, May 2027"
Grid of 2027 PGA Championship ads set over an outline of Texas: "All the Action, All the Drama, Back in Texas," "The PGA Championship Comes Home to Texas" and "The Legacy Continues"

2026 PGA Championship - ESPN/ RedTag

PGA Championship March 2025 TV Close

Instagram post mockup on a phone in front of a wide 2026 PGA Championship banner: "Philadelphia" in script across golfers, with "Witness History Once Again"
2026 PGA Championship at Aronimink ad: "Philadelphia Will Witness History Once Again" over a golfer celebrating
2026 PGA Championship ad: "One Shot to See a New Champion Crowned in Philadelphia" over a packed gallery at Aronimink
Grid of 2026 PGA Championship social posts in script lettering: More Action, Philadelphia, More Drama, The PGA Championship and One Shot, each with a Register Today button

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