ShopCaterpillar

ShopCaterpillar needed to modernize. RedTag built a brand-forward strategy around the tagline "Workwear made to be worn out," carrying that message through copy, visuals, and UX across the entire customer journey. Then we rebuilt the e-commerce experience itself, streamlining design and restructuring the customer journey with a full Shopify integration across Meta platforms and social storefronts.

The results held up. Digital ad campaigns kept a steady 5x to 10x return on ad spend, backend upgrades simplified inventory and orders, and automated marketing flows kept customers engaged. From strategy to checkout, every touchpoint now works harder for ShopCaterpillar.