Airstream
Modernizing a Co-Op Program to Drive Better Leads
[Scroll ↓]Airstream is legendary in the RV world, but behind the scenes their AMP co-op marketing program, built to support dealers across the U.S. and Canada, needed a refresh. RedTag redesigned the interface to make dealer participation easier, simplifying enrollment, adding dealer-specific landing pages, and introducing lead scoring to help dealers prioritize the right prospects.
In collaboration with LABOV, we built targeted digital efforts across Google, Meta, and programmatic, backed by audience segmentation and constant A/B testing. The Spring 2024 campaign cut cost per lead by over 50% while improving lead quality, all without increasing spend, giving Airstream's dealer network a stronger, more efficient foundation for growth.
