A bartender in a vest and tie sprinkles spice over a flaming cocktail beside a Finest Call Jalapeño mixer at a backlit bar

Finest Call

The Mixer Bartenders Reach for When Quality Has to Show.

Finest Call carries the premium end of the ABM portfolio, the brand bartenders reach for when quality actually matters. RedTag built out social and video content tailored to that professional-grade positioning, recipe content and mixology techniques crafted with the same precision a bartender would expect behind the bar.

Rather than competing on price or convenience, the content leaned into craft: showing Finest Call as the trusted choice for people who take their cocktails seriously, whether they're slinging drinks professionally or just treating a home bar like one.

ADDY winner
Client
American Beverage Marketers
Program
Grow
Year
2023 - Ongoing
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Three vertical recipe video stills: an espresso martini, a Desert Sunrise, and The Grilled Piña Colada with a Finest Call Piña Colada mixer
Finest Call "Follow Us!" Instagram post and story mockups over a strawberry cocktail at a bar
An Instagram carousel for a Finest Call Fuzzy Cape Codder, with the cocktail photo and its recipe card
Three recipe video stills: an Axl Rose made with new Finest Call Rose Syrup, a Fireside Blood Orange Margarita, and a Spiced Mango Glow
Three Finest Call Instagram posts: an espresso mixer on a checkerboard tray, a couple at a bar, and a raspberry cocktail
A bartender lifts a glass cloche releasing smoke from an old fashioned beside a Finest Call Old Fashioned mixer
A bartender blows pink powder over a Finest Call Watermelon Purée Mix bottle and a pink cocktail
Instagram posts showing Finest Call Lavender and Espresso mixer bottles laid on lavender and coffee beans
A collage of Finest Call Technical Guide website screens: all product lines, the global brand chapter, the table of contents and Master the Craft of Cocktails
The Finest Call Technical Guide website cover, with stacked mixer bottles above the foreword
The Technical Guide introduction page, opening with Unparalleled Quality
Technical Guide website chapter openers: the cocktail experience, Innovative Transformational Packaging, and A Global Brand
The Finest Call All Product Lines page beside the Sours and Margarita product page

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