Overhead view of a wooden table set with fruit, a snack board and cocktails, with a bottle of Reàl Infused Exotics syrup

Reàl Infused Exotics

An Everyday Mixer Made For Whoever's Pouring the Drink.

Real lives under the ABM family as the accessible, everyday cocktail mixer, the one people reach for without overthinking it. RedTag built Real a dedicated website and landing page experience, then backed it with social and video content designed to feel just as approachable as the product itself: recipe inspiration, quick mixology tips, and product highlights built for scroll-friendly consumption.

The goal wasn't to reinvent Real, it was to make it feel like the obvious choice for anyone mixing a drink at home. Clean, simple, and easy to shop, the site and content work together to keep Real top of mind for everyday cocktail lovers, not just professional bartenders.

Emmy® winner
Client
American Beverage Marketers
Program
Grow
Industry
Food & Beverage
Year
2024 - Ongoing
Type of Work
Photo & VideoCampaign

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The Reàl brand story

Two phones on a table of food showing Reàl's Instagram story and post inviting people to follow the brand
Two phones showing Reàl Instagram posts for blueberry thyme popsicles made at home

Reàl Mixology with Chris Hopkins – Naughty Little Elf

Two phones on a blue background showing Reàl Instagram posts introducing new syrup flavors
Two women laughing in a kitchen over a spread of snacks and drinks
A man and a woman sharing cocktails at a wooden bar with bottles of Reàl syrup
Two phones showing a Reàl Instagram recipe post for banana French toast

Keeping It Reàl with Chef Anthony – Fig & Brie

Three panels of desserts and drinks made with Reàl syrups: pancakes, a hot blackberry drink and crepes

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