Bourbon Barrel Foods products on a dark wood table: chocolate bars, a bottle of Bluegrass Soy Sauce, finishing sugars and a tin of Bourbon Smoked Pepper

Bourbon Barrel Foods

A Kentucky brand built to grow anywhere.

Bourbon Barrel Foods had a loyal Louisville following and fans among world-renowned chefs, but owner Matt Jamie wanted real e-commerce growth beyond the storefront. RedTag started with the story, touring the facility, tasting the products, and building a visual language and voice that pulled from bourbon's rich color palette, vintage food packaging, and the spirit of Kentucky itself.

The refreshed brand rolled straight into a new website and ad campaigns, giving Bourbon Barrel Foods a look built to scale. The payoff: 400% revenue growth over three years, a 50% drop in cost per lead, and a Silver ADDY for the work.

AIGA winnerADDY winner
Client
Bourbon Barrel Foods
Program
Grow
Industry
Food & Beverage
Year
2024 - Ongoing
Type of Work
BrandingWebsiteCampaign
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Brand board with the headline "Discover all the flavors of the barrel", the Bourbon Barrel Foods logo, an "Eat Your Bourbon" graphic and a scoop of barrel-smoked salt
"Every taste tells a story" typography over the brand story, set on a dark background
Brand textures: a navy barrel-hoop pattern, a glass of soy sauce on rusted metal and the barrel icon on red paprika
Three posters: "Flavor by the barrel", "Ingredients from Kentucky" and "Every taste tells a story"
"Get inspired" pattern above close-ups of soybeans and a scoop in a tray of barrel-smoked grain
Ad of a hand pouring barrel-aged soy sauce, reading "Discover the bold, barrel-aged flavors of Bourbon Country"
Five Instagram story ads for product bundles, including "Try all four", "Kentucky Season Collection" and "Naturally brewed barrel-aged soy sauce"
The Bourbon Barrel Foods Instagram profile on a phone screen
Three Instagram story ads featuring barrel-aged soy sauce and "Flavors of the barrel"
The Bourbon Barrel Foods website homepage with the headline "Eat Your Bourbon" over a gift box
Collage of website pages including "Slow, small, simple", "A gift for every taste" and the product catalog

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