A bottle of Agalima Organic Sweet & Sour Mix floating beside a cocktail garnished with lemon against a soft blue sky

Agalima

Crafting an Authentic Online Experience for an Organic Cocktail Brand

Agalima makes organic cocktail mixers with real craft behind them, single-pressed citrus, hand-harvested agave, but their old website didn't tell that story. RedTag started with a full discovery process, a website audit, competitive analysis, and a mixology workshop with the client, and found the insight that shaped everything: Agalima's audience doesn't want artificial, they want something elevated and real, rooted in classic cocktail culture.

The new site leans into organic color palettes, Polaroid-style photography, and content-forward design that feels timeless rather than trendy. With custom page templates and a clearly defined visual system, the result is a site built to scale, one that finally matches the quality poured into every bottle.

AIGA winner
Client
American Beverage Marketers
Program
Launch
Year
2023 - Ongoing
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Three vertical recipe videos: an Agalima Organic Frozen Margarita, a Cucumber Jalapeño Margarita and a Gingerbread Sour
Two phone screens showing Agalima "Follow Us!" social posts over a tabletop of cocktails and tomatoes
Two Instagram posts for an Agalima Sour recipe, with ingredients and method, shown on phones over a table of lemons
A row of five Instagram posts featuring Agalima mixers in bright outdoor and studio cocktail scenes
Three Instagram posts showing Agalima bottles with a red cocktail, the full product lineup and a Bloody Mary
Friends laughing around an outdoor dinner table with Agalima margaritas
Three recipe video stills: a red coupe cocktail being garnished, a man pouring Agalima into a shaker, and a tall mint and pineapple drink
Agalima website homepage with the full bottle lineup and the "Choose Your Flavor Journey" product section
Agalima website products page and signature recipe collections page on a vintage paper background
Three Agalima product detail pages, including Mango Margarita Mix and Bloody Mary Mix, on a dark wood background
Bloody Mary Mix and Sweet & Sour Mix product cards with torn-tape "Add To Bag" buttons
Agalima mini cart styled as a notepad, listing Bloody Mary Mix and Sweet & Sour Mix with View Cart and Checkout buttons
Agalima website store locator page with a map of North America and an "Explore Our Flavors" section

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