Aerial view over autumn forest toward a town and rolling Appalachian mountains under a cloudy sky

Appalachian Triangle of Kentucky

Bringing Appalachia To Life

The Appalachian Triangle of Kentucky launched as a brand-new regional tourism initiative, tasked with getting visitors to see Appalachia in a way most hadn't considered. The region had the beauty and culture to back it up, but no unified presence to invite people in. RedTag was brought on to build that presence from the ground up: a flagship commercial, a destination website, and a brand designed to change how people saw the region.

The Appalachian Triangle logo was created in collaboration with Brad Vetter.

AIGA winnerADDY winnerEmmy® winner
Client
Appalachian Triangle of Kentucky
Program
Launch
Industry
Government
Year
2023
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Key pillars slide on olive green with the ATKY Wander Yonder mark: 01 Outdoors, 02 Culture, 03 Hospitality
Six adventure badges over tinted photos: Hills & Hollers, Turn Into Wilderness, Heritage Roots, Lost & Found, Treetops to Trail Towns and Peak Appalachia
Weathered wooden letterpress type spelling Appalachian Triangle
Brand board with the Wander Yonder Appalachian Triangle logo over a river aerial, a badge border, the line A Kentucky Kind of Adventure and ATKY logo lockups
Brand stickers: Turn Into Wilderness, I Got Lost in Kentucky's Appalachian Triangle, Wander Yonder and Get Lost Appalachian Triangle
Instagram profile for visitatky over a halftone lake photo
Row of vertical social video frames showing a waterfall, an off-road vehicle, grilling and a fisherman
The Appalachian Triangle website homepage with the Wander Yonder logo over a mountain view
Website Adventures and Things To Do pages with adventure badge cards
Collage of website pages including A Kentucky Kind of Adventure, Find Your Appalachia, places to stay and the field guide

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