Blanton’s
Packaging that turned Blanton's legacy into a collector's obsession.
[Scroll ↓]Heritage alone doesn't cut it in the premium bourbon market. For their 2019 Special Release, Blanton's turned to RedTag to design packaging worthy of the name, one that would capture their iconic legacy while pulling in a new generation of collectors. We dug into Blanton's history and the world of luxury packaged goods, and found the real insight: bourbon lovers don't just want quality, they want story, prestige, and experience.
RedTag refined the classic Blanton's aesthetic with elevated typography, rich foils, and updated embossing, timeless but with a modern edge. The release became a coveted item on the secondary market, drawing buzz across bourbon forums and collector communities, and helped cement Blanton's spot at the top of the ultra-premium category.
