Indy Arts Council
Building a Stronger Identity for Indy’s Arts Community
[Scroll ↓]The Arts Council of Indianapolis had been a real force in the community, but its brand hadn't kept up, fragmented messaging across too many programs and audiences. RedTag started with one bold move: renaming the organization "IndyArts," a name that's memorable, modern, and unmistakably local, and became the foundation for everything that followed.
We built a color-driven system around the organization's four core pillars, cerulean blue for trust, tourmaline pink for equity, radiant yellow for creativity, and bold orange for advocacy, carried through a refreshed logo and unified tone of voice. Whether on a grant application or a city mural, IndyArts now shows up with clarity and purpose, ready to amplify Indy's arts scene.
