Master of Mixes

Master of Mixes needed a site that did more than sell bottles. RedTag's discovery process included stakeholder interviews, factory tours, audience research, and a hands-on mixology workshop, all pointing to one insight: their audience doesn't just want products, they want to create something memorable. We restructured the site around that desire, weaving education and interaction directly into the shopping experience, with the brand's web app built right alongside the product catalog.

Visually, the site pulls from the natural vibrancy of the ingredients themselves, bold and colorful, with interactive recipes, custom buttons, and video and social integrations that make every page feel alive. The result is a flexible, modular platform built for both play and purchase, giving Master of Mixes room to grow at their own pace while staying connected to their cocktail-loving audience.