Overhead flat lay of shoes on a pale background: a grey New Balance sneaker, a black and red trail runner, a grey knit slip-on, a white Crocs clog and a black sandal

Shoe Sensation

Stepping Up Sales and Store Visits for Shoe Sensation

Shoe Sensation built its name as a neighborhood shoe store, now with over 240 locations across 22 states, but needed a boost in both foot traffic and digital ad performance. RedTag partnered with their in-house creative team to build high-impact content, drawing on short-form video trends and inventive filming techniques to make shoes actually stop the scroll.

The campaign ran across organic social, Meta and Google paid ads, and short-form video, with DataTag powering audience segmentation and email to keep everything personalized and efficient. Meta and Google campaigns fed off each other, driving both store visits and online conversions, and the payoff was a 43x return on ad spend.

Client
Shoe Sensation
Program
Prime
Industry
Retail
Year
2025

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Three vertical video stills: a Skechers runner floating in clouds under the words "So light they practically float", a pastel sandal on a painted beach under a sun, and a water shoe drifting underwater
Three vertical video stills: a neon running shoe in smoke, a grey New Balance sneaker in a box set against a mountain landscape, and a running shoe hovering over its shadow on a blue backdrop
A video storyboard grid: shoppers trying on shoes in a Shoe Sensation store aisle, a close-up of a shoe box lid, and water splashing in slow motion
Instagram post and story mockups for a Shoe Sensation "25% off one item, no exclusions" offer over a pile of sneakers
Instagram post and story mockups for "$10 Shoe Bucks to use on anything", showing athletic shoes on a pink and blue background
"Happy Summer Solstice, shop in-store" social graphic with Converse, Brooks and New Balance sneakers on an orange swirl pattern
Product photo of five sneakers from Brooks, New Balance and Converse arranged on a yellow and white background
Three vertical in-store coupon ads: 20% off one select item, 50% off one clearance item, and 25% off one item, each with a "Find your store" button
A grid of display ad sizes for Shoe Sensation offers, including 20% off one item and buy one get one 50% off select brands

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