#WeRideTogether

#WeRideTogether started as a movement against sexual abuse in equine sports and grew into a mission to protect athletes everywhere. They needed a website bold enough to drive real change, yet gentle enough to feel safe and welcoming, and that's where RedTag came in. We built a brand identity and design system that captured the joy of athletic competition while still feeling inclusive and trustworthy.

Every part of the site was built around one purpose: helping people find help and feel less alone. We structured it so athletes, parents, and organizations could easily reach critical resources, with a content strategy built on clarity and care. The site went on to win a Culturally Legit Award at the ADDYs, but the bigger win is the role it plays in shifting sports culture toward transparency and accountability.