UP for Women and Children

UP for Women and Children is a Louisville day center supporting women, children, and marginalized genders experiencing homelessness. For their annual fundraising gala, they wanted more than a recap video, they wanted a story that moved past stigma and centered the women they serve as resilient, not as victims. RedTag developed the concept in-house, built around the metaphor of a single stream flowing into a river, following a woman through downtown Louisville with a voiceover shaped by real interviews with women served by UP.

The result was a lyrical, emotionally resonant film that paired the city and the Ohio River with the center's own story of connection and strength. It struck a chord at the gala and picked up an ADDY along the way.